If you intend to use the popular web building platform, WordPress, for your business website, then choose not to be cheap by going for a free theme. Free themes are very restrictive and limit the degree of customization that can be done on a website. Simply put, a free theme will not grant you the leeway to modify your website and tweak its design until it matches that of your business’ brand. 

It is foolhardy to start designing a website without looking at the designs used by the trendsetters in your niche. Doing this allows you to tailor your design to meet the readily acceptable standard for businesses in your niche. 

This, however, shouldn’t give you the license to basically copy the entire design of another business. It is only meant to guide you through the design process by revealing the layouts that are appropriate for your business website. 

Web users have visited a near-infinite number of websites and have an idea of what type of design certain niches are supposed to have. So, if you fail to tailor your site to the expectations of the target internet users, your business’ website may struggle to get the exposure it needs to become marketable. 

A typical example of this is a website which principally functions as an e-commerce platform. With most internet users also actively engaging in commercial activities on a regular basis, it is smart to assume that they all have a bias for a particular design style. Failing to produce a design that matches the conventional norm is only going to hurt your website’s prospects and ruin your business’ chances of being a profitable venture. 

Even if you intend to use the much popular website builder, WordPress, for your business website, it is still advisable to hire freelancers online, because only an expert can competently implement all the modifications that are required to produce a unique website. 

Many website designers have also become WordPress experts and are able to use the CMS tool to execute various web design tasks for their clients. The tool has definitely expedited the process of website building and has reduced the relevance of web design experts when it comes to basic website functionality. 

Nevertheless, if you intend on being a serious business owner, you should not fail to budget a sum for the procurement of web design expertise. 

Believe it or not, simplicity is still the most marketable feature of a website with the plain design of the first 20 ranked sites on Alexa proving that web visitors aren’t drawn to websites that are excessively flashy. 

A basic design with the main colors of your business’ brand should suffice if you want a decent website that has the potential to be alluring. While the design is important, it is the content of your website that will attract visitors and convert them into customers. 

While it is alright to be ambitious, it is just plain naive to equip your business website with functions that are way too complicated to understand and aren’t used in other websites belonging to your niche. 

Your site’s functionality is what determines the kind of user experience your visitors will get, and if you insist on making it too sophisticated, you may end up losing your prospective customer base. So, stick to basic functions that allow visitors accomplish the important things and incorporate more functional elements, only if they are pivotal to the operations of the business. 

Selecting a website’s theme is a simple process that requires fewer deliberations; it can, however, result in a disastrous outcome if it isn’t handled tactfully and professionally.