Use Profile and Cover Images that are Professional
The use of the internet channel to market products and services has necessitated more creative inputs in the marketing of products and services. Since you’re unable to converse in person with prospective clients and convince them to patronize your business or freelance services, your best chance of actually making any connection with other LinkedIn users is to have an amazing profile that is both engaging and compelling.
The first impression is quite a strong perception creator, and it can be the difference between converting a prospective LinkedIn user and losing the individual forever. Your profile, whether it is for any of the online freelance jobs or for business, should be captivating at first glance otherwise you risk losing your target audience.
The profile and cover images you use form two major elements that influence the ability of your LinkedIn profile to convert visitors and make sales. Your profile image should be a very clear picture of yourself with a headshot preferably with a full body image. It is also advisable to use a corporate environment in the background as it showcases you in a professional light to your LinkedIn page visitors.
Your cover image, however, is where you incorporate your business’ brand, so it is important that you make use of an eye-catching design that will immediately get the attention you want. If you’re unable to come up with the cover image yourself, outsourcing the task to an expert in any of the freelance job agencies may not be a bad idea.
Make Use of the LinkedIn Polls Daily
The LinkedIn poll is quite a potent tool in the hands of a very resourceful expert and can be used to maximize the exposure of a business or profile. By getting specific information about the interests of your target market, you’re able to re-strategize and narrow your prospective customer base to successfully execute a marketing strategy that will certainly give you the conversion rate your desire.
By regularly creating polls on topics related to your service, you can tweak your marketing campaign to conform to the needs of your customer base, without any hindrance whatsoever.
Become an Active Member of Several LinkedIn Groups
Freelancers and entrepreneurs who can use the LinkedIn platform to successfully promote their careers and businesses attribute their success to joining a LinkedIn group and actively participating in discussions that fuel the forum.
It is just not enough to have a profile and hope that visitors will just find it, you must consistently interact with the rest of the LinkedIn community, to attain a level of recognition and also promote your product. LinkedIn Groups provide the platform for you to engage an audience, that is actually interested in what you have to offer, without the risk of losing their attention.
You must ensure that you contribute daily to group discussions and bring up topics that won’t only foster productive conversations but will also promote the services you offer.
Request for Recommendations
When you’re trying to market a product or a freelance service via the LinkedIn channel, it can be a bit difficult to get the exposure you need to facilitate commercial transactions. If you’re, however, a LinkedIn user that has been given an endorsement seal for competence and reliability, the process of marketing your product or services becomes a walk in the park.
It is important that you continuously seek out recommendations from other LinkedIn users because it ensures that you create an element of trust for prospective buyers or clients visiting your page.
Sending recommendation requests should indeed be a daily task since receiving them helps with your validation and also boosts consumer’s confidence in your product or expertise.
LinkedIn isn’t your typical social media platform and doesn’t generate as much buzz as other platforms in that category; it is, however, one of the most effective marketing channels for businesses and freelancers who want to maximize their exposure.