Apr 04, 2018
How Freelancing has Influenced Corporate Culture
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Corporate culture isn’t just a fundamental element in business and organization management; it is the foundation on which companies, establishments, and commercial entities build their reputations and set their primary objectives. Without corporate culture, the operations of many companies will be prone to inefficiency.


The atmosphere or climate that can be observed within the premises and offices of a corporate entity is conditioned by the brand of culture that is practiced in the establishment. It doesn’t only influence the features noticeable in the work environment, it also affects the mannerism displayed by the entirety of the company’s staffs. 

If you’ve ever wondered why the behavioral features of every employee in a company seem identical; well, it is simply because the corporate culture practiced in the company has successfully been able to align varying characteristics inherent in the staff members to match the unifying trait adopted from the company’s objectives. 

That is why employees who all have quite different characteristics manage to sheath them while also displaying refined mannerisms that completely fit the template set by the company. 

The end goal of corporate culture isn’t, however, to control the individual elements but to create a synergy between all functioning parts of the establishment and of course, optimize the output. By ensuring that everyone in the organization is on the same page, it facilitates efficient collaboration between a staff member and creates a highly productive environment.

Has Freelance Disrupted the Idea of Corporate Culture?

Outsourcing and, in particular, freelancing has had a huge impact in modifying the corporate climate witnessed in many establishments. Although the most obvious impact delivered by these two business practices is the overhaul of conventional corporate structure, which has led to the loss of numerous jobs, other modifications that go far deeper than simple job recalibrations, can also be observed. 

The ultimate goal of any major establishment isn’t just to satisfy the yearnings of customers but to also make a lot of profit at the end of the financial year. The outsourcing of corporate duties to freelance experts helps increase the likelihood of both those targets being met even though it means it must be at the expense of some in-house jobs. 

When a task is outsourced by a company to an expert who is remotely located, it is quite difficult for the company to enforce its values and ways on the freelancer. The best the establishment can do is to communicate these values as well as the need for freelance staffs to abide by them. 

It isn’t unheard of for corporate entities to also vet the freelancers they intend to hire by not only assessing their skills and expertise but also gauging their values to see if it fits the company’s corporate culture. While this isn’t advisable as it only drastically reduces the pool of freelancers from which the company can choose, it is quite effective in ensuring that a client hires the right freelancer for a task with regards to expertise and character.

New Corporate Practices Imported from Freelancing

A rising trend in the corporate sector is the importation of nuances that are specific to the freelance market. This has led to a drastic change in the corporate climate of many businesses and establishments and has radically modified the culture embedded in these corporate entities. 

The purpose of importing most of these practices isn’t to only join the trend but to actually improve the system employed by the establishments. It has been proven beyond reasonable doubt that these practices indeed increase efficiency, which in turn raises the performance levels of personnel.

Remotely Located Corporate Employees

Not too long ago, the working arrangement of a typical corporate employee entailed a daily commute to an office space that is shared with other work colleagues. This was the norm and the standard practice worldwide…that is…until outsourcing gained popularity and freelancing became a thing. Now through outsourcing, corporations can hire experts residing anywhere in the world for specific tasks and projects. 

This innovative arrangement doesn’t only guarantee a cut in costs, it also ensures that location doesn’t act as a barrier to a company’s search for competent expertise. 

Many corporate organizations have now duplicated the work conditions in freelancing into their own operations with many full-time employees working either partially or entirely from a remote location. This arrangement hasn’t only saved the company funds that would have been wasted in obtaining office spaces; it has increased productivity since these in-house staffs can work in an environment they are accustomed to. 

It is not far-fetched to believe that in the future, over half of a company’s personnel will be remotely located.

An Increase in the Use of Deadlines

Deadlines are commonly used in outsourcing to compel the freelancer to perform his or her duties. It is basically the only leverage a client has since the hiring party can’t say with certainty that the freelancer will indeed carry out the task that has been assigned to him or her. 

Many freelance websites in existence today like Vulpith enable the setting of deadlines on their platforms to give the clients some semblance of authority in case the freelancer fails to deliver. 

In most cases, when this occurs, the freelancer is usually forced to face a penalty that is handed by the freelance platform or the client. 

Corporate establishments have likewise been toeing the path, with many now assigning tasks to employees along with stipulated targets and of course, deadlines. This new practice has truly yielded impressive results with many firms attributing the upturn in performance and output to the implementation of the technique. 

It is, however, important to note that the purpose of using the deadline isn’t to generate fear; hence, the stipulated time-frame suggested for every task must be fair and in accordance with the complexity of the task. 

Corporate culture is bound to undergo more changes and modifications if the sector continues to embrace innovative ideas and technology; its biggest influence, however, in the foreseeable future remains creative practices in the freelance field.

Category : The Way We Work

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