Graphic design has been an important part while business people plan for their marketing and branding strategy. Creating images and videos to utilize them to cope up with the marketing goals have been an important aspect from starting. In this, digital era, thought the process has changed and changed are the perspective of business clients when they want a video from their graphic designer. Few major goals are there which needs to be fulfilled while you tend to create a video being a freelance graphic designer.
Simply creating a video is not justified. That video should be able to engage with the audience and should be able to bring back few quality leads as well. So, let's check out what all metrics does a client wants when he asks you to create a video.