Marketing is a vital aspect of a business’ operation that requires tactfulness and a bit of ingenuity to be successful. With digital marketing now being the most exploited marketing channel for both start-ups and established businesses, the incorporation of AI into its execution has become widely accepted as the most effective way to use the medium.
In the social networking site, Facebook, AI is used when carrying out a marketing campaign for a product that is specifically targeted at a group of users. Using Facebook bots to analyze its users, one can effectively narrow the target audience for the marketing campaign and at the same time increase the chances of generating sales.
There are also AI tools that can carry out outreach campaigns via email and successfully convert a lot of generated leads. This medium is most effective for B2B marketing since it is easy for the AI tool to retrieve email addresses from search engines. The bots are also able to streamline their client search, by focusing on the email addresses of businesses that belong to the niche being targeted by the primary business.
When it comes to the marketing of local businesses, AI can be used to modify the target audience of the ad to streamline the client search to those that are located in the locale of the business.