The use of Artificial Intelligence in business setups isn’t something that is out of the ordinary, yet many business owners and entrepreneurs still struggle to adopt innovative AI tools in their business operations.

While the tech sector, manufacturing sector and to a smaller extent the financial sector have successfully been able to incorporate different representations of AI into their systems, the innovation is still a fairly new concept for many in the corporate field. With the AI market share projected to reach an impressive $50 billion in 2020, investments in the field are at an unprecedented high. 

Most often times, at least in the past, key business decisions are usually taken after intuitive input that is based on vague evidence. This is, however, not a sustainable method of achieving growth with most competing entities now applying AI analytic tools that are able to perform in-depth analysis of business performance and generate flawless results that can then be used to adopt new policies. 

Marketing is a vital aspect of a business’ operation that requires tactfulness and a bit of ingenuity to be successful. With digital marketing now being the most exploited marketing channel for both start-ups and established businesses, the incorporation of AI into its execution has become widely accepted as the most effective way to use the medium. 

The remarkable success of AI-centred virtual assistants in tech innovations like Apple’s Siri and of course, Microsoft’s own Cortana, has provided enough evidence that chatbots and other forms of AI assistance tools do indeed have a place in business operations. 

Since most of the business operations involve the routine completion of assigned tasks and performance of specific duties, the best way to bring about an increase in efficiency is by implementing automation, which can only be accomplished with the use of AI. 

As a brand that provides a service or delivers a product, uniformity is a watchword that is vital to the success of a business. This is simply because uniformity in the delivery of service ensures that customer expectation is always met, and alterations do not occur. 

AI has become an important tool for businesses who wish to optimize their operations as well as their performance, and as more innovative tools continue to be developed, it is not far-fetched to see a business’ entire structure being completely centered on AI.      

The operation of a business should always remain optimized to improve productivity and boost revenue, and the incorporation of AI into the operation of a business is the fastest way to achieve this goal. How AI optimizes the business operations is further elaborated in this post.

SEO is quite critical to the success of a website, and of course, neglecting it for whatever reason is a costly mistake that will hurt the search engine ranking of a website. Lots of webmasters and site owners spend tons of money on perfecting various SEO strategies to finally attain the Eldorado of web venture — which is unlimited traffic. There is, however, no guarantee that any of the SEO strategies used will have positive outcomes, particularly if certain erroneous steps are taken. 

The 6 mistakes discussed in this article are the most obvious among the numerous erroneous steps that hurt a site’s search engine ranking.

Apart from the fact that using duplicate content on your website ruins the experience of the prospective readers, it is also an SEO offense that is guaranteed to be penalized by search engines. 

It is a relief that Google has taken a stand against the irritating habit of stuffing keywords in the texts of an article, all in the name of SEO. Not too long ago, it wasn’t unusual to see the first page of the search engine’s result pages filled with sites that simply stuffed numerous keywords together without focusing on the quality of the content being used. 

Link building is a regular SEO practice that has been proven to function effectively and leads to a much-improved search engine ranking. There are, however, two ways this practice can be carried out, which are the white-hat method and the black-hat method. 

While it is alright to have a few citation-links to authoritative sites for the purpose of improving your site’s reputation, you should never willy-nilly add links to your site’s content just because you want it to rank higher on the search engine result page. 

Many site owners pay too much attention to using short tail keywords in their attempt to optimize their sites for search engine rankings. This is wrong since the competition for short tail keywords is so massive that you are unlikely to be ranked higher for it, regardless of the strategies you use to make it happen. 

If your content isn’t duplicated yet still fails to be relevant, then it isn’t going to have any impact on your SEO strategy. Only relevant content that provides valuable information can keep web visitors. If the web visitors find out that the article is basically useless, then it leads to incredible bounce rates that will certainly ruin your site’s search engine status. 

There are certain decisions you take concerning your website or blog that may negatively affect your SEO effort. These mistakes aren’t only detrimental to the site’s search engine rankings; they also affect your site’s appeal to new visitors. Here are the 6 mistakes that are guaranteed to hurt your site’s search engine rankings and ruin your chance of improving its traffic.

There are more freelancers in the heritage learning sector than ever before. Becoming a freelancer is an exciting and rewarding career move, but it is also a big challenge. While this growth in the freelance industry is interesting, it also means the landscape is getting more competitive. It not only do freelancers need to grow the right skills, they also need to have a variety of useful skills. 

In this article, We are going to explore some of the most important skills that freelancers need to be familiar with in order to grow in today’s gig economy. Then we will hike you through some of the practical ways you can gain an educational power and position yourself at the top of your field for years to come. 

Growth is happening in just about every skills, but nowadays freelancers are especially in demand in the following fields. 

Well-versed with HTML, CSS and JavaScript,Bootstrap,Angularjs,PHP?If you are an expert in these coding languages and more, you are in for some good news. You can make a lot of money in this field (and there’s certainly no shortage of work). The key is to find a platform you’re comfortable with and really build up your skill set. As mobile devices and e-commerce continue to dominate the industry, demand for websites will only increase.

The number of websites on the Internet is increasing regularly. In 2017, there is a big 70% increase in the number of websites from the previous year. As competition increases, website optimization is to gain an outline of competitors. Several skills are required for website optimization.Search engine optimization (SEO) is the skill to boost a website’s ranking on the list of a search engine result page. Why is this important? On average, 93.5% of clicks go to the first page and 32.5% of traffic goes to the first result of search engine. When the SEO techniques are precise it results in exposure to more people. The usage of outdated techniques in search engine algorithms is not recommended. 

 Another high-demand field is digital marketing. Many businesses can’t afford to hire a full staff, so they often bring in freelancers to do contract work. If you have some creativity and strategy, you can grow in today’s digital marketing skills. It is a large range of online marketing efforts. To use social media help businesses to optimize engagement and use appropriate hashtags on these platforms with social media marketing. Other digital marketing efforts include content marketing, email marketing, pay-per-click campaigns and online PR. Up the game by applying data science to digital marketing! 

It is the art of putting images, text and other media together to create an impactful visual impression. This is important to build a lasting first impression, especially online where first impressions are formed rapidly. that website visitors take less than two-tenths of a second to form a first impression. Graphics design is also important for online and offline branding. When the graphic design is impressive they can attract the users through its designs. Even with the grow of DIY design tools and drag-and-drop website builders, the graphic design remains important field with very cost effective pay for freelancers who possess high levels of creativity. 

From small-scale personal photo shoots to weddings and large corporate events, photographers are in-demand to shoot moments of special occasions.The photographers can take the relevant pictures instead of searching for specific photos to market the business. With the advent of social media, pictures are capturing more attention than written posts. Consistent posts of quality pictures on social media can go a long way to establish a brand’s identity.  

Initially, the client signs up on the website and post a project with detailed requirements, budget. The registered freelancers find the project by browsing the website. The interested freelance bids for the project. The client invites their favorite professionals to bid for the project. Client reviews each bid offer and decides based on bidders’ profiles as well. Based on the information in the profile, the client will choose a bidder and then accepts it. After that, the payment is done. The money will be transferred to freelancer upon project’s successful completion. The client and freelancer can discuss their project progress. After completion and acceptance of the project, freelancers will be paid for their services. 

In the past few years, we have seen many digital computerized advertisements. These all are called whiteboard animations. It’s about 30 to 50 seconds of video. You will be surprised to know they're earning just by making short clips. Whiteboard animation is trending. In near future, around 2019 to 2020, it will be one of the highest demand skills. 

The competition in the field of freelance is increasing, so it is worthy to invest in education and increase your skills in the related field. By gaining knowledge in your field you can increase the chances of getting projects. The increase in projects depends on your profile too. 

How many business decisions have you been responsible for each day? If the number is more you are probably growing. You need to decrease the number of decisions taken with your permission. The team leaders have to be distributed with the responsibilities.

When you take all the decisions or if members need your permission for all the task, speed of the work goes down, takes longer time and the stress on you will be high.

The thought of team leader is simple but implementing it is complicated. Take a look at the suggestions below to reduce your role in taking decisions and to get the tasks done through Team Leader (which will not make members depend on you for every small decision).

When you are selecting a Team Leader, look for a person who is excited and passionate about thecompany. If a person doesn’t know the minimum information about the company, it is better not to spend more time on such a person.

Team Leader needs to be a person who works in team as well as take initiative when ever needed. To choose a right Team Leader you can have a test project. Give them high requirements with lesser details. This gives them opportunity to take their decisions. When the test project is completed, analyse the decisions and the reasons for those decisions. This can give you idea about people who have understood your business and have good leadership qualities to help you progress.

Ambiance of the company will be pleasant if all the employees work for the same goal on their initiative. It doesn’t rise the questions like “Do your team members know what goals they are working on?”

The leadership skills can be clearly seen here. It’s your responsibility to communicate the vision of the organization clearly to the members. It is important for each team to understand their role in the big picture(for the organization). The members need to understand the view of the boss and his requirements. Each team must be informed about the progress of other teams.

“My Team Leaders are looking after the team decisions, let me finish my work”. If this is your thought after assigning the team leaders, you are wrong. You need to regularly check the decisions and the progress. Analyse the work and give feedback to the team.

Schedule weekly meetings to hear the progress of the teams. Let each team discuss their task and you get the idea about how the project is going as a whole, and the members understand what rest of the teams are working at. 

The weekly meetings need to be followed by feedback, else the meeting will have no benefit. The meetings should be done to get progress of the whole week in an hour and to guide the further steps to be followed. All these can be conveyed to all if it is discussed in the meetings.

When the people are more, the work, the ideas and the problems also increase. This increases stress on the boss. The decisions needed to take increases with increase in ideas and work. Reduce the need for your approvals so that the crucial tasks can be attended by you.